A Cultural GTM Expert

A global performance and digital cultural marketing leader with 20 years scaling premium brands across EMEA, APAC, and North America. Built and led 100+ cross-cultural teams, managed $500M+ media and $150M+ portfolios, delivering $100M+ earned media, 70%+ brand awareness lifts, and market entries across 11+ countries.

Early career at L’Oreal launching signature brands such as L’Oreal for men, went on to operate within the World’s top 3 marketing networks for over 10 years: WPP, Publicis and Havas advertising. Managing market, regional and global marketing activations for brands such as: Dior, Puma, IBM, NVidia, KitKat, Nescafe, Perrier, Dyson, Chrysler, Marriott, Lexus, etc.

Recognized with multiple global honours - from the Cannes Gold Lion for branded content to Campaign’s Agency of the Year (5x), Winning Greater Region China Planner of the year and more recently the ACE B2B Global award for Brand to demand in 2024.

EmPowered Growth Marketing expert consultant professional bio Black and white photograph profile with short, textured hair and a beard, looking to the left

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